Mitsubishi Motors Philippines is set to introduce a new plug-in hybrid electric vehicle (PHEV) within the next two weeks, likely the Outlander PHEV, according to Chairman Noriaki Hirakata. This decision reflects the company’s strategy amid slow consumer acceptance of pure electric vehicles (EVs).
Hirakata emphasized the unique challenges the Philippines faces in adopting EVs, particularly the lack of a robust charging infrastructure. He stated, "It takes substantial time for us to have a decent charging infrastructure in the Philippines," indicating that Mitsubishi prefers hybrids as a more immediate solution.
Mitsubishi's Strategic Shift
The chairman noted that the company's strategy aims to leverage the Philippines as a key market, given its status as Mitsubishi's largest market outside Japan. The automaker is committed to local production, planning to assemble battery packs in Sta. Rosa.
Hirakata also pointed out that while competitors like BYD and Tesla are aggressively pursuing the EV market, Mitsubishi aims to build on its established brand loyalty in the Philippines. He expressed confidence in capturing a 20% market share this year.
In summary, while Mitsubishi prepares to unveil its new hybrid model, a shift towards pure electric vehicles is not on the immediate horizon, as the company adapts to the Philippines' unique automotive landscape.