Bounty Group is making a significant move into the animal feeds market by acquiring , a leading brand known for its gamefowl feeds. This acquisition, executed through Inoza Feeds, aims to enhance the company's presence in the local agribusiness sector.
The deal is part of Bounty's strategy to solidify its fully integrated operations, spanning from breeding to broiler production. Company officials highlighted the acquisition as a step to not only broaden their market reach but also to leverage their extensive experience in agribusiness.
Sa pagkuha na ito, ang Bounty ay mas nagiging matatag, mas matalas, at mas sinasadya kaysa kailanman. Hindi lamang ito tungkol sa pagmamay-ari ng isang tatak, kundi sa muling pag-apoy ng isang pamana.
Polo Ablazo, Bounty General Manager of Commercial Feeds
Bounty Group emphasized that it will continue to focus on producing high-quality feeds. During the announcement, Alaine Cheng, Vice President of the Agribusiness Group, stated that the company is committed to ensuring quality at every production stage.
This acquisition coincides with the 12th anniversary celebration of Inoza Feeds, which has been working to improve product quality and support its partners amid global market challenges.
Bounty operates various facilities across the Philippines, including hatcheries and feed mills equipped with advanced technology. The company is also involved in grain trading through its Subic Grain Terminal and has over 1,800 takeout stores nationwide under the Chooks to Go and Uling Roasters brands.