Privacy Policy

Welcome to Perapulse("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency in how we collect, use, and share your information. This Privacy Policy outlines our practices regarding the data we collect when you visit perapulse.com (the "Website"), read our curated content, or interact with our digital services.

This policy is designed to comply with global data protection standards, including the Philippine Data Privacy Act of 2012 (Republic Act No. 10173), as well as the strict consent and data-sharing requirements of our advertising and technology partners.

We collect information to provide a better, more personalized experience on our Website, ranging from basic analytics to advanced content delivery.

• Information You Provide to Us: This includes your email address if you subscribe to our newsletter, and any details you provide when contacting our editorial team.

• Automated Data Collection: When you access Perapulse, our servers and third-party technologies automatically collect certain pseudonymized data. This includes your IP address, browser type, device information, operating system, and browsing behavior (such as pages visited and time spent on the site).

We process your data for the following essential purposes:

• To deliver, structure, and optimize the news curation and aggregation services on our Website.

• To analyze website traffic and reader engagement to improve our content silos (e.g., Business, Local News).

• To maintain website security, prevent fraud, and ensure the technical stability of our platform.

• To deliver targeted, personalized advertisements through our ad technology stack.

Perapulse is a free digital publication. To sustain our editorial operations, we utilize programmatic advertising technologies, including header bidding and Real-Time Bidding (RTB) frameworks.

This means we partner with third-party ad networks, Supply-Side Platforms (SSPs), and Demand-Side Platforms (DSPs). These partners use cookies, web beacons, and similar technologies to collect automated data about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.

We believe you should have absolute control over your digital footprint. We utilize a recognized Consent Management Platform (CMP) to ensure that data collection, particularly for ad personalization and cookie synchronization, only occurs with your informed consent where legally required.

You can adjust your privacy settings, withdraw consent for ad personalization, or manage cookie preferences at any time by accessing the "Privacy Settings" or "Cookie Preferences" link in the footer of our Website.

We do not sell your personal identifying information (like your name or email). We only share pseudonymized data with:

• Analytics Providers: To understand our audience demographics and site performance.

• AdTech Vendors: To facilitate ad auctions and ensure relevant advertising delivery.

• Legal Authorities: If required by law, subpoena, or other legal processes to protect our rights or the safety of our users.

We implement robust technical and organizational measures to secure your data against unauthorized access, alteration, or destruction. We retain your information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required to comply with our legal obligations and resolve disputes.

The digital publishing and advertising ecosystem is constantly evolving. We may update this Privacy Policy periodically to reflect changes in our technology stack, CMP integrations, or legal obligations. The "Effective Date" at the top of this page will reflect the most recent revisions.

If you have any questions about this Privacy Policy, our data collection practices, or wish to exercise your data rights under applicable law, please contact our Data Protection Officer at: contact@perapulse.com