As the FIFA World Cup approaches, Argentine plazas are buzzing with excitement as fans engage in the popular pastime of sticker trading. This beloved tradition has become a staple of the World Cup experience.
For over 50 years, the Panini stickerbooks have been an essential part of this sporting event, transforming schools, public squares, and workplaces into vibrant trading hubs.
In South America, sticker trading transcends mere collecting. Fans utilize WhatsApp groups, apps, and websites to facilitate trades, enriching the communal aspect of the experience.
In Buenos Aires, crowds gather to swap colorful stickers featuring some of soccer's biggest stars. Many fans set up tables to display their duplicates and trade them, creating a lively atmosphere.
"This connects you with the world. Everyone does it," said Juan Valora, a sticker enthusiast. "If this was virtual, you wouldn't get the human touch."
Juan Valora
Panini has launched its largest sticker collection ever for this World Cup, coinciding with an increase in participating countries from 32 to 48. Each pack contains seven stickers, priced around $1.50 in Argentina and Uruguay.
The iconic stickerbooks are highly sought after, with some selling online for thousands of dollars. This collection will conclude after the 2030 World Cup, as Fanatics becomes FIFA's exclusive sticker partner.
Some collectors opt to buy large boxes of 104 sticker packs for $180, which can be paid in installments. This method helps them avoid extra expenses while trying to complete their collections.
For many children, completing their sticker albums becomes a goal that rivals their national team's success in the tournament. Parents often step in to assist, eager to see their children achieve this cherished milestone.
Child psychologist Agustina Zerbinatti notes that this activity not only provides fun but also aids in developing fine motor skills and knowledge of geography, language, and sequencing.