UNIQLO has unveiled a collection of artisan patches that celebrate the rich cultural heritage of the Philippines. Collaborating with local craftsmen from Luzon, Visayas, and Mindanao, these unique pieces are part of a sustainability initiative.
Prized at P300 each, the patches are not just decorative; they embody the stories and artistry of the indigenous communities that create them. The initiative marks UNIQLO's first merchandise line that elevates local culture, with all profits directed back to the artisans.
Empowering Local Artisans through Sustainable Fashion
Each patch is thoughtfully created by our very own Filipino artisans to reflect the artistry, culture, and heritage of their communities.
Wilson Limon, Creative Director
This project is realized in partnership with Davao-based creative director Wilson Limon, who has dedicated over a decade to working with ethno-linguistic groups. The patches are crafted using traditional embroidery techniques and fabric scraps from UNIQLO's Re.UNIQLO program, which aims to recycle old clothing.
- Patches from Luzon feature designs by Itneg artisans, inspired by nature and geometric patterns.
- Visayas patches showcase the Panay Bukidnon artisans' floral motifs, rooted in ancestral beliefs.
- Mindanao patches are crafted by T’boli artisans, reflecting their daily life and surroundings.
This initiative not only preserves traditional crafts but also ensures that profits benefit the artisans directly. UNIQLO's chief operating officer, Geraldine Sia, expressed the company's commitment to partnering with local communities.
The patches are available at select UNIQLO stores in Makati, Pasay, Taguig, Cebu, and Davao. Customers can also have them sewn onto their old UNIQLO apparel as a sustainable fashion choice.
This marks a significant shift for UNIQLO in the Philippines, as the brand seeks to deepen its connection with Filipino culture. By highlighting indigenous artistry, UNIQLO aims to foster appreciation and support for local craftsmanship.