Watsons Philippines has officially named SB19 as its brand ambassadors for the upcoming 2026 campaign.
This partnership aims to promote self-care and wellness as integral parts of daily life.
The collaboration combines the trust and influence of Watsons, a leading health and beauty retailer, with SB19, one of the Philippines' most prominent P-pop groups.
Both brands share a commitment to empowering individuals through everyday habits that build confidence and excellence.
Watsons has long advocated that self-care extends beyond products; it’s about helping individuals feel confident and prepared for both significant occasions and everyday routines.
This philosophy aligns with SB19’s journey, which emphasizes discipline, preparation, and a dedication to improvement.
The collaboration recognizes that behind-the-scenes efforts are as important as public personas, highlighting the significance of consistent self-care routines.
SB19 represents a generation that values authenticity, hard work, and self-expression. This collaboration reflects a shared belief that everyday routines empower people to express themselves with confidence.
Jefferson Go, COO of Watsons Philippines
As brand ambassadors, SB19 members Pablo, Josh, Stell, Ken, and Justin will infuse their signature energy and creativity into campaigns that showcase Watsons' diverse offerings.
They embody a mindset that resonates with younger audiences, emphasizing growth, discipline, and authenticity.
Fans, particularly A’TIN and Watsons Club members, can look forward to exciting events, including SB19’s performance at the Watsons Playlist: Own the Moment on May 31 at SM MOA Arena.
This event will blend music, wellness, beauty, and community, allowing fans to engage with the collaboration in an exciting and interactive way.
The partnership between Watsons and SB19 is more than just an endorsement; it symbolizes a shared narrative of Filipino pride, perseverance, and the importance of self-care.