Pokemon has announced its first-ever pop-up store in the Philippines, coinciding with its 30th anniversary. This exclusive event will take place at SM Mall of Asia, launching on October 2026 and running until January 2027.
Exciting Events for Fans
The pop-up store will showcase an array of official merchandise, including trading cards and plush toys. This marks a significant expansion of Pokemon's presence in the region.
We recognize that more people are getting interested in the trading card game; we are trying our best to expand the capability of production.
Ray Kagami, Director of Asia Business Development, The Pokemon Company
- Pokemon RUN scheduled for October 3-4 at SM Mall of Asia.
- Nationwide mall roadshow to promote the anniversary events.
- PokeXciting celebration planned for January 23-24, 2027.
Additionally, registration for the Pokemon RUN opened on July 7. This year, the event promises a five-kilometer interactive course featuring Pokemon Gym-inspired challenges.
Participants can choose between two registration tiers: P2450 for the standard package and P3540 for the premium option, which includes a Pikachu plushie.
The runner’s kit includes several themed items, such as a T-shirt, drawstring bag, and a Poké Ball-themed armband.
To further engage fans, the pop-up store will host trading card game tutorials and gaming experiences.
The six-month mall caravan will cover locations across the country, including SM East Ortigas, SM North EDSA, and SM Davao, promoting the anniversary celebrations.
The culmination of the anniversary festivities will be the PokeXciting party-style event spanning five cities in Asia, including Manila. This celebration will feature performances, a Pokemon parade, and exclusive merchandise.
Susumu Fukunaga, Corporate Officer of The Pokemon Company, expressed enthusiasm about the Manila event, emphasizing the importance of Filipino fans in Pokemon's journey.