The first months of the year, traditionally seen as challenging for the arts, have instead blossomed into a vibrant season for theater enthusiasts. Under the leadership of Nelsito Gomez, Cast PH has introduced a unique format of surprise staged readings that keep audiences guessing and engaged.
A Unique Approach to Theater
Gomez, the artistic director of Cast PH, has cultivated an approach that emphasizes discovery. Audiences attending the January staged readings are kept in the dark about the play they will see, only learning the title and playwright upon arrival. This method has proven effective in building a loyal following.
I do want to push the audience and for them to meet me halfway. I’m not going to over-explain everything.
Nelsito Gomez, Artistic Director
The upcoming production of 'The Effect,' written by Lucy Prebble and directed by Sarah Facuri, exemplifies this philosophy. Set to run for just one week in September, the play examines the complex intersection of love and choice within the context of a clinical drug trial.
- Staged readings began in 2018, initially as free, invitational performances.
- Gomez aims to challenge audiences with thought-provoking material.
Gomez believes that the element of surprise encourages audiences to embrace unfamiliar themes. "If we start announcing the titles, they can Google them and choose what they want to watch," he explained. This strategy has led to a steady increase in attendance, with many returning for productions they might not have originally chosen.
Theater as a Tradition
Since its inception, Cast PH has become a staple for theatergoers. The organization has successfully balanced innovative storytelling with economic feasibility, allowing for productions that challenge conventional narratives without burdening audiences with high ticket prices.
As long as we break even, we’re OK. The staged readings were never meant to make money.
Nelsito Gomez, Artistic Director
Gomez's extensive experience in theater, from small roles to directing acclaimed productions like 'Man of La Mancha,' has shaped his vision. His collaborations with seasoned mentors like Jaime del Mundo have influenced his approach to directing and storytelling.
A Commitment to Growth
Looking ahead, Gomez plans to expand his artistic reach beyond Metro Manila, aiming to foster community engagement through theater. His goal is to create a network of artists from across the Philippines, enriching the cultural landscape.
Cast PH's next productions include 'Macbeth' in October and 'The Child,' an adaptation of Ibsen's 'The Wild Duck' in November. Gomez remains committed to telling compelling stories that resonate with audiences, regardless of the challenges the theater community faces.