Joy Barcoma, crowned Miss Philippines Earth 2025, steps into the spotlight with her recent role in Alamat's music video for "Sinigang." Her portrayal of a love interest showcases her versatility and commitment to the arts.
In this engaging video, Joy shares the frame with Alamat member R-ji, embodying a character who experiences longing, conflict, and tenderness.
The music video features the group performing against the backdrop of Destino Eatery and LuzViMinda Sari-Sari Store, adding a local flavor to the R&B track.
A New Chapter for Joy Barcoma
This role has allowed me to explore a different facet of myself as an artist and performer.
Joy Barcoma
- Joy's acting debut aligns with her recent beauty pageant journey.
- The music video showcases Filipino culture through its visuals and themes.
The song "Sinigang" is part of Alamat's album "Destino," released in 2025, which also features tracks like "LuzViMinda" and "Hapag."
Alamat is recognized for its efforts to highlight Filipino culture in their music, addressing themes of colonialism and mythology while incorporating various vernacular languages.
Apart from her role in the music video, Joy continues to engage her audience as a host on the morning show "Unang Hirit" and participates in "The People Have Spoken."
As she embraces this new chapter, her performance in "Sinigang" marks a significant moment in her transition from pageantry to the entertainment industry.