ALV Talent Circuit and Viva Artists Agency have officially announced a partnership to promote beauty queens and emerging performers in mainstream entertainment.
This collaboration aims to leverage ALV's expertise in pageantry and Viva’s extensive entertainment network to introduce a new wave of Filipino artists. The launch event showcased talents such as Zia Ainhize Arboleda, Nikki Buenafe, and Meridith Bobadilla.
A New Era for Filipino Artists
Many of these beauty queens have already made a name for themselves in local and international competitions. Tracy Maureen Perez, for instance, reached the Top 12 at the 70th Miss World competition.
Nikki Buenafe is currently the Face of Beauty International, while Beatriz Angela Ocampo was a second runner-up in Miss Grand International Philippines 2025. Meridith Bobadilla also made headlines as a second runner-up in Miss Teen Earth International 2025.
Keylyn Pan Trajano is notable for being one of the first transwomen to compete in major female pageants, and is preparing for the Miss Grand International All Star competition.
We need more artists because we now have Viva One and our vertical platforms. We’re also producing more movies. I told them we should go full scale with this.
Vicente del Rosario Jr.
During the launch, Vicente del Rosario Jr., Chairman and CEO of Viva Communications, shared the long-standing friendship with ALV founder Arnold Vegafria, which led to this strategic alliance.
Del Rosario emphasized the necessity for new artists due to Viva's expansion into streaming and digital content.
Vegafria highlighted the advantages of this collaboration, stating it provides ALV talents access to Viva's diverse entertainment and digital media platforms.
Veronique del Rosario, president of Viva Artists Agency, expressed enthusiasm over the shared vision for talent development.
Finally, I’m happy because this is our first real partnership. We are aligned with our vision.
Veronique del Rosario
The partnership aims to expand into recordings, films, concerts, and more business ventures. The executives hinted at future projects and additional talents joining the collaboration.
Additionally, plans were unveiled for the VMX Club, set to open in August, which promises to be a premier venue for live performances.