Filipino snack brand Jack 'n Jill has made a significant impact in Hong Kong, appealing to local palates with unique flavors like Black Truffle and Sour Cream & Onion.
Awards Highlight Successful Localization Efforts
These awards validate our strategic focus on localization and agility in international markets.
Karen Ong, Chief Marketing Officer, URC
Universal Robina Corporation (URC), which owns the Jack 'n Jill brand, has received two prestigious awards from PARKnSHOP for its innovative product offerings. The Outstanding Marketing Award and the Exclusive Co-Brand Award recognize the success of the brand's adaptations to local tastes.
- Outstanding Marketing Award from PARKnSHOP
- Outstanding Sales Performance Award from 7-Eleven Hong Kong
URC's recent product launch of Tomato Crunchies is another example of its commitment to catering specifically to Hong Kong consumers. These flavors were developed with the local market in mind, showcasing a trend of Filipino products gaining traction abroad.
Since entering the Hong Kong market over 50 years ago, URC's Jack 'n Jill has expanded its snack offerings, which include classics like Beef Crunchies and Roller Coaster. The company's overall international food sales were reported to account for up to 21% of total revenues in 2025.
URC does not disclose specific earnings from Hong Kong, but its international branded food sales reached ₱36 billion in 2025, marking a 3.5% growth from the previous year.