In Benguet, the Philippines' renowned strawberry capital, a young entrepreneur is tackling food waste head-on. John Glenn Libag, a fourth-year entrepreneurship student at Benguet State University, founded Bo-oy Food Products to ensure that excess strawberries are creatively utilized.
From Surplus to Success
Libag's venture emerged in 2023, driven by a gap in the local market. He recognized that strawberries could be transformed into more than just jam. This insight led him to create an array of unique products, including strawberry hot sauce, strawberry yema jam, and even premium strawberry wine.
I wanted to create a premium brand wine that we can be proud of as our own Benguet brand.
John Glenn Libag, Owner of Bo-oy Food Products
His commitment to sustainability is reflected in his circular economy approach. Libag buys surplus strawberries from local farmers and ensures every part of the fruit is used in his production.
- Strawberry lemon tea utilizing dehydrated lemon peels
- Mixed berries wine with byproduct preserves
Support from Government Programs
Balancing studies and entrepreneurship has not been easy for Libag. He credits various government initiatives for supporting his business. The Department of Trade and Industry's "One Town, One Product" program provided essential resources, including FDA registration and packaging assistance.
Moreover, Libag received financial help through the Department of Labor and Employment's livelihood program.
Cultural Heritage in a Bottle
Libag’s flagship product, the "Lumawig Edition Highlander’s Wine," showcases a blend of local ingredients, celebrating Benguet's culinary heritage. Incorporating the traditional kiniing method of smoking, this wine represents both innovation and cultural pride.
A Bright Future Ahead
As Bo-oy Food Products gains traction, Libag's income also supports his university education. Upon graduation, he plans to dedicate himself fully to expanding his business, which has already attracted international customers.
Libag encourages aspiring young entrepreneurs to leverage available government resources, emphasizing the importance of resilience in business.
In business, there are many challenges, but what matters is how you rise again. Always put God first in your business.
John Glenn Libag
The DTI has actively promoted youth entrepreneurship, recognizing the potential of young Filipinos to innovate and create economic opportunities. Programs like the Young Entrepreneurship Program provide support and mentorship, aiding youth in transforming ideas into successful businesses.