The International Public Relations Association (IPRA) Philippines inducted its new set of officers for the 2026-2028 term, with Claire de Leon-Papa taking the helm as Chairperson. The ceremony took place at Malacañang Palace on April 7, officiated by Presidential Communications Office Secretary Dave M. Gomez.
Established in 1972, IPRA Philippines has over five decades of experience in the public relations field. Secretary Gomez highlighted the significant responsibility that comes with their roles, urging the new officers to maintain and elevate PR standards in the Philippines.
De Leon-Papa, who also serves as the Head of PR and Partnerships at Unilab, Inc., aims to adapt the organization to the evolving landscape of public relations while preserving core values of integrity and relevance.
Focus on Collaboration and Ethical Standards
Under her leadership, IPRA Philippines plans to strengthen collaboration among members to address industry challenges. The organization is committed to upholding ethical standards through thought leadership and capacity building.
Joining De Leon-Papa in the new executive team are Kane Choa from ABS-CBN as Vice Chairman, Dr. Rowena Capulong-Reyes from Far Eastern University as Secretary, and Wilford Wong from the Department of Budget and Management as Treasurer.
The Board of Advisers includes notable figures such as Joy Buensalido, CEO of Buensalido Public Relations, and Noel Nieva, President of Perceptions, Inc.
The privilege of being elected carries the responsibility to uphold and elevate the standards of PR in our country and beyond.
Secretary Dave M. Gomez
As a gesture of appreciation, IPRA Philippines presented Secretary Gomez with a copy of "PR Matters: A Communicator’s Guide to the Dynamic World of Public Relations," a finalist at the 42nd National Book Awards.