Telavi, a Filipino cloud communications company, is addressing a critical business challenge: the financial losses stemming from unanswered customer calls. With statistics indicating that around 30% of incoming business calls go unanswered, the potential revenue loss is staggering.
In a recent media briefing, Telavi's CEO Erwin Co shared insights into how traditional landline systems are failing businesses. For instance, one retailer missed out on approximately P1 million monthly due to unanswered calls. This issue was exacerbated during the pandemic, which highlighted the urgent need for modern communication solutions.
The Financial Impact of Missed Calls
What you don’t know won’t hurt you. But actually, it hurts.
Erwin Co, CEO of Telavi
- 85% of people whose calls go unanswered never call back.
- Telavi now serves around 10,000 users across 500-600 organizations.
The missed call problem is often invisible to businesses. While companies track sales figures, they rarely account for lost opportunities when potential customers abandon their calls. Telavi's analytics reveal insights previously overlooked, allowing businesses to understand the scope of their missed opportunities.
As workplaces evolve, customer expectations have changed. Businesses are now expected to be accessible regardless of where their employees are located. This shift has led to increased demand for cloud-based communication systems, allowing calls to be routed to employees on their mobile devices or laptops.
Telavi's pivot to cloud communications in 2020 has positioned it well to meet this growing demand. With features like automatic call redirection and AI-powered customer engagement tools, the firm is helping clients across various sectors, including retail, healthcare, and education, enhance their communication capabilities.
The cloud-based telecom market is expected to expand significantly, with Unified Communications as a Service (UCaaS) projected to grow at an annual rate of 20% until 2030. This growth reflects a broader trend in digital transformation, as businesses recognize the need to modernize their communication infrastructure.