Cebu's appeal as a technology hub is soaring, with global investors increasingly drawn to its skilled workforce. American company Asurion inaugurated its sixth office in the Philippines on May 7, emphasizing the city's robust talent pool.
The expansion reflects Cebu's attractiveness for international businesses seeking proficient and English-speaking employees capable of delivering superior customer and technical support.
Asurion executives highlighted that the Philippines has been integral to their operations since 2009, and the decision to expand into Cebu was a strategic one, rooted in the availability of skilled talent.
What gives us great confidence in growing here is that the expansion in Cebu is a deliberate move for us. It really gets us into a strong and very skilled market.
Adam Hachey, Asurion VP for Customer Solutions
Cebu's labor force is noted for its English proficiency and technical capabilities, which are critical for effective service delivery in technology support. This was a significant factor for Asurion's choice.
Hachey acknowledged the region's educational institutions for their role in maintaining a steady talent pipeline.
The education and the colleges in the community are very strong here in Cebu, so we want to be investing in that as well.
Guru Gowrappan, Asurion CEO
Asurion's Cebu office aims to generate approximately 2,000 jobs in customer and technical support roles, reinforcing the city's status as a prime location for high-value service operations. Since opening in January, nearly 700 employees have already been hired.