Cebu's business and hospitality communities are reeling from the passing of Alfred Reyes, a prominent hotelier and industry leader.
The Cebu Chamber of Commerce and Industry (CCCI) and the Hotel, Resort, and Restaurant Association of Cebu, Inc. (HRRACI) expressed profound sorrow over his death.
Both organizations highlighted Reyes' role as a visionary leader and mentor, noting his commitment to excellence in the hospitality field.
CCCI conveyed its condolences to Reyes' family, emphasizing his dedication and integrity in advancing Cebu’s business and tourism.
Trustee Alfred leaves behind a lasting legacy that will continue to inspire the Cebu business community for years to come.
Cebu Chamber of Commerce and Industry
Reyes was not only a leader at bai Hotel Cebu but also had an extensive career with major hospitality brands across the Philippines and Asia.
His influence extended beyond hospitality, actively participating in initiatives for business development and community service.
Tributes from HRRACI
HRRACI, where Reyes served as President from 2021 to 2024, praised his leadership during challenging times, notably the COVID-19 pandemic.
He led our industry through countless highs and lows—from the unprecedented challenges brought about by the pandemic to the many victories and moments of magic that helped restore hope and pride in the hospitality industry.
Hotel, Resort, and Restaurant Association of Cebu, Inc.
Colleagues remember him not just as a leader, but as a mentor and friend who made a significant personal impact.
To many of us, Alfred was more than an industry leader—he was family. His laughter filled our boardrooms, his wisdom guided our decisions, and his friendship made every challenge lighter.
Hotel, Resort, and Restaurant Association of Cebu, Inc.