Pulse @ Jurong, a digital platform developed by Jurong Point and Link Asset Management, has officially launched to enhance community engagement across Singapore's West. The app serves as a one-stop solution, offering residents and visitors access to transport updates, local dining, shopping offers, and community events.
A Community-Centric Approach
Access to timely and useful local information can help residents plan their day and participate more actively in community life. I hope Pulse @ Jurong will complement existing community channels and make it easier for residents to stay informed, discover activities nearby and feel more connected to the people and places around them.
Mr. Patrick Tay, Member of Parliament for Pioneer SMC
- More than 470 store listings available at launch
- Designed for a potential catchment area of over 250,000 residents
With a focus on user needs, Pulse @ Jurong integrates transport information, local amenities, dining options, and community happenings into a single platform. This initiative positions Jurong Point not just as a mall, but as a vital community hub.
The development process involved extensive community input, including feedback from 270 participants over eight months. This engagement ensures that the app is tailored to the specific needs of the local population.
Supporting Local Businesses
Pulse @ Jurong also serves as a digital marketplace for local businesses. The platform features 200 tenants from Jurong Point and over 300 merchants from surrounding areas, giving them a space to increase visibility and engage customers through targeted promotions.
Mr. Anthony Low Hock Kee, a local business owner, highlighted the app's role in helping smaller businesses connect with new customers, stating, "Pulse @ Jurong provides a valuable platform for merchants to increase their visibility and connect with more residents in the community."
Future Enhancements and Community Engagement
Looking ahead, the app's development will continue to be informed by community feedback, with plans for new features based on user engagement. This reflects a broader trend of digital placemaking, where technology enhances physical retail environments and deepens community ties.
To celebrate its launch, new users can enjoy exclusive dining and retail vouchers when they sign up for Pulse @ Jurong. Additionally, a lucky draw offers participants a chance to win an electric SUV, further incentivizing community involvement.
Pulse @ Jurong is now available for download on both the Apple App Store and Google Play Store, inviting residents and visitors to explore local offerings and community events.