John Ternus, Apple's incoming CEO, is set to take the reins in September and plans to capitalize on the growing momentum in the company's entertainment sector.
Under Ternus, Apple aims to enhance its offerings on Apple TV, which has garnered attention for acclaimed original series and films since its launch in 2019.
There's so many amazing shows, so many amazing characters and stories, and so we're just going to keep building on the momentum.
John Ternus, Incoming CEO
Apple's original content includes the Oscar-winning film 'CODA' and popular shows like 'Ted Lasso.' The company also recently rebranded its streaming service, dropping the 'plus' from its name.
Current CEO Tim Cook emphasized Apple's focus on delivering high-quality content, stating, 'Our role is to be the best. We’re not about the most.'
- Apple TV+ launched in 2019.
- Notable successes include 'CODA' and 'Ted Lasso.'
- Future partnerships are on the table for unique innovations.
Cook also highlighted successful collaborations, such as the custom camera technology developed for the Formula 1 film 'F1,' which has boosted viewership on Apple TV.
As Ternus steps into this role, he joins a company that has strategically positioned itself as a serious contender in the streaming wars, focusing on craftsmanship over sheer volume.