Levi’s® has launched its Keep It Cool campaign, showcasing the dynamic styles of K-Pop artist ROSÉ and NBA MVP Shai Gilgeous-Alexander, known as SGA. Both stars embody the spirit of the brand's Loose Preps line, emphasizing a relaxed yet fashionable approach.
Fashion Meets Individuality
The Loose Prep collection is designed around comfort and personal expression, resonating with fans of both artists. By donning these timeless pieces, ROSÉ and SGA demonstrate how Levi’s® can be both stylish and versatile.
Levi's® makes you feel like a superstar, with styles that resonate across generations.
Levi's® Brand Statement
- ROSÉ layers her Loose Prep tops creatively, reflecting her musical journey.
- SGA transitions effortlessly from streetwear to preppy style, showcasing his unique fashion sense.
As both icons reinterpret the concept of loose fashion, ROSÉ often layers her tops or knots them in a way that mirrors her artistic evolution. Her choice of Loose Taper and Loose Boot styles highlights a contemporary yet timeless aesthetic.
Meanwhile, SGA stands out in the league for his fashion choices. By combining the 501® Loose and Baggy Barrel jeans with casual outerwear, he brings a fresh edge to the traditional preppy look. His ability to mix these styles with confidence sets a new standard for fashion in sports.
Embracing the Loose Trend
Levi’s® Keep It Cool campaign encourages everyone to embrace personal style, whether on a stage or a basketball court. Fans are invited to explore these collections, finding styles that speak to their individuality.
For those not in the limelight, the campaign serves as a reminder that good taste and style can be accessible to all. With Levi’s®, anyone can find their unique look.
To see the full Keep It Cool campaign and discover more about the Loose Prep collection, check out Levi’s® official TikTok and Instagram pages.