SB19 has been appointed as the Philippines' newest tourism ambassadors, a testament to their influence in promoting Filipino culture globally.
The Department of Tourism (DOT) announced this partnership on July 26, recognizing the group as key representatives of Filipino heritage through their music and performances.
Tourism Secretary Dita Angara-Mathay emphasized the group’s impact, stating that SB19 inspires fans worldwide to visit the Philippines.
Cultural Contributions Beyond Music
Whether it’s a Filipino-American flying halfway across the world or a fan in Taiwan or Bangkok just a few hours away, SB19 is giving people real reasons to visit the Philippines.
Dita Angara-Mathay, Tourism Secretary
Beyond their music, SB19 has been recognized for their cultural advocacy. They recently received replicas of the historical 1734 Murillo-Velarde Map, which they highlighted in their music video for 'What?'. This map is significant as it establishes the Philippines' claim over Scarborough Shoal.
In December 2021, they were named official youth ambassadors for the National Commission for Culture and the Arts (NCCA) and Sentro Rizal, showcasing their commitment to elevating Filipino arts globally.
Recognition and Upcoming Events
SB19 will be honored at the SUDI National Awards on July 28, 2026, which celebrates notable contributions to Filipino music. This recognition aligns with their growing influence in the cultural scene.
- Appointed as tourism ambassadors by DOT.
- Received the Murillo-Velarde Map replicas for cultural promotion.
- Recognized as NCCA youth ambassadors.
As SB19 prepares for their historic performance at Lollapalooza 2026, they continue to pave the way for future Filipino artists on international stages.
Their recent single 'VISA' highlights challenges faced by Filipinos regarding visa applications, further showcasing their commitment to addressing societal issues through their platform.