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Richard Gutierrez Advocates for AI in 'Blood vs Duty,' Urges Industry Adaptation

Actor emphasizes careful AI use in production while prioritizing job security for artists.

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Sofia Reyes

July 13, 20263 min read185 views
Richard Gutierrez Advocates for AI in 'Blood vs Duty,' Urges Industry Adaptation
Richard Gutierrez and Barbie Imperial star in 'Blood vs Duty,' showcasing the integration of AI in production.
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Richard Gutierrez is taking a stand for the integration of artificial intelligence in the action-drama series 'Blood vs Duty.' He argues that rather than resisting technological advancements, the entertainment industry should learn to adapt.

Navigating AI's Role in Production

We can't deny the fact that AI is there and it's gonna be there forever.

Richard Gutierrez, Actor

Speaking to reporters, Gutierrez acknowledged the concerns raised by some viewers about AI's increasing presence in television production. His comments follow similar discussions surrounding projects like Coco Martin's 'Sigabo,' which also utilizes AI technology.

  • AI can speed up CGI processes in post-production.
  • Production schedules in Philippine television are demanding.

Gutierrez notes that the rigorous pace of Filipino teleseryes often leaves little room for error. He believes AI can play a significant role in alleviating this pressure.

However, he emphasizes the importance of using AI responsibly. Gutierrez insists that it should not replace actors or crew members. Instead, he envisions AI as a tool to enhance scenes post-filming.

It simply enhances the scene a bit—not to the point where other people lose their jobs or anything like that.

Richard Gutierrez, Actor

Directed by FM Reyes, 'Blood vs Duty' features a cast that includes Gerald Anderson and Barbie Imperial. The series airs weeknights at 8 p.m. on various platforms, including Kapamilya Channel and Netflix.