KC Montero, renowned for his pivotal role in the Filipino music scene, is set to host the 2nd Filipino Music Awards on October 6. Montero, a former MTV VJ, has seen firsthand how Original Pilipino Music (OPM) has transformed over the years.
A Nostalgic Return to Filipino Music Awards
I’m super happy. I missed it last year, so it feels really good to be back on stage talking about music, giving awards for music.
KC Montero, Host
Montero's journey in the music industry began in 1999 when he won the MTV VJ Hunt. His influence helped elevate OPM, making it accessible to a broader audience through music videos and interviews.
As he prepares to host the FMAs, Montero expresses excitement about reconnecting with the music community. His nostalgia for the past is evident as he recalls the days when music was primarily discovered through television and radio.
The accessibility of music has dramatically changed, with audiences now easily discovering songs via social media. Montero believes this shift allows for a broader exploration of genres, fostering a more inclusive music culture.
He notes, "I think nowadays, people are more open to listening to lots of different kinds of music because it’s so easily found." This new environment has generated both opportunities and challenges for emerging artists.
Montero emphasizes that true connection remains crucial for artists to thrive. He mentions that it's not just about viral hits but also about creating music that resonates on a deeper level.
Notably, he admires contemporary artists like Zack Tabudlo and Arthur Nery, who creatively infuse the Filipino language into their music. This new generation of OPM captures emotions that transcend regional boundaries.
As the FMAs approach, Montero is optimistic about the future of OPM. He envisions a world where Filipino artists gain international recognition, driven by the universal appeal of their stories.
His hope is that OPM artists can connect with global audiences, breaking through linguistic barriers and sharing their unique narratives. Montero's passion for music and connection underscores his commitment to championing Filipino talent.