Milan Fashion Week spotlighted the evolving legacy of Giorgio Armani with a new collection previewed on September 27, 2026. This event came one year after the iconic designer's passing, marking a significant moment for the brand.
A Shift in Ownership and Vision
In accordance with Armani's will, discussions about selling a 15% stake in his empire are expected to begin. Potential buyers include LVMH, L'Oréal, and EssilorLuxottica, with no clear frontrunner among them.
It is not written in stone that there has to be one buyer,
Giuseppe Marsocci, CEO of Giorgio Armani
CEO Giuseppe Marsocci confirmed that the will allowed talks to commence only after the first anniversary of Armani's death. However, he did not confirm whether discussions had already begun.
Dario Vitale's recent appointment as head of accessories has sparked interest in the brand's creative direction, although his runway debut remains unannounced.
A Tribute to Legacy
The new womenswear collection, titled 'Evolution,' features an innovative blend of day and evening wear. Silvana Armani, the late designer's niece, introduced cotton into the collection, a departure from her uncle's preferences.
- Fluid trousers and long dresses dominate the silhouettes.
- Hoodies styled with Bermuda shorts cater to youthful trends.
- A formal suit reminiscent of Armani's childhood adds a personal touch.
Bottega Veneta's New Direction
In contrast, Bottega Veneta's new collection by Louise Trotter showcased a lighter aesthetic. By reducing the exaggerated proportions of her earlier works, Trotter embraced a more refined silhouette and material choice.
The collection featured oversized raffia bags and floral dresses, emphasizing craftsmanship while maintaining a sense of ease.
I really wanted to express craft, which is our language, it's our logo, but I wanted to do it with the lightest of hand possible,
Louise Trotter, Creative Director of Bottega Veneta