Grab Philippines has officially launched its full suite of services in Puerto Princesa, Palawan, including GrabCar, GrabFood, GrabMart, GrabExpress, and digital payments. This expansion follows a collaboration with the city government and its tourism office.
Boosting Local Economy and Tourism
As our city grows, so does the need for transportation and services that are safe, reliable, and accessible to everyone.
Toto Alvior, City Tourism Officer
RJ Cabaluna, Grab Philippines’ vice president for cities, noted that the initiative is set to enhance the tourism sector and economic development in the region. The service provides a unified platform for travelers to access local dining options and cultural experiences.
- GrabCar for transportation needs
- GrabFood for local cuisine deliveries
- GrabMart for grocery shopping
- GrabExpress for logistics
- Digital payment solutions
Since its rollout in 2026, nearly one-third of unique Grab users in Puerto Princesa have been travelers, with the remainder comprising local residents. The service utilizes local driver-partners and merchants, connecting the community and enhancing local engagement.
Cabaluna emphasized that the company aims for growth that benefits everyone involved. He said, "That is the kind of growth we want to unlock here: growth that is shared by everyone who makes this city thrive."
The partnership has also led to the creation of a locally curated 5-Star Travel Guide, which highlights lesser-known attractions and dining spots in Puerto Princesa. This guide complements the Grab 5-Star Eats initiative, showcasing popular local merchants based on user ratings.
Alvior remarked that Grab’s entry represents a significant step in the city’s modernization efforts, providing new earning opportunities for drivers and enhancing the digital economy for local businesses.