Globe Telecom's president and CEO, Carl Cruz, is encouraging his team to embrace a mindset he describes as 'productively paranoid' as the company navigates a competitive telecommunications landscape in the Philippines.
Cruz's Competitive Edge
Cruz's strategy is fueled by a hands-on approach to understanding not only Globe's services but also those of competitors like Smart Communications and DITO Telecommunity. He actively uses multiple smartphones to stay informed about the user experience on rival networks.
To my mind, and it’s proven, if you’re able to offer the best-in-class experience, customers would stay with you.
Carl Cruz, CEO of Globe Telecom
- Globe boasts nearly 70 million subscribers.
- The company generated over P60 billion in revenue during the first half of the year.
Even with its strong market position, Cruz believes that complacency is detrimental. He aims to continually improve Globe's offerings by analyzing customer feedback and market trends.
Cruz is also focused on expanding Globe's digital solutions. As businesses increasingly seek cybersecurity, cloud services, and data management, he sees significant growth potential.
A Vision for Digital Transformation
His vision extends beyond traditional telecommunications. Cruz intends to position Globe as a 'digital orchestrator' in the Philippines, integrating its network, data centers, and digital platforms to create a seamless service ecosystem.
With the rise of artificial intelligence, Cruz is already strategizing for future demands, including enhancing infrastructure to support AI applications and developing smaller data centers closer to users.
Cruz, who transitioned from a three-decade career in fast-moving consumer goods to telecommunications, recognizes the steep learning curve in his current role. He emphasizes the importance of immediate feedback in a fast-paced industry.
As he settles into his role, Cruz maintains a rigorous schedule. He often meets with his network team to review performance metrics and regularly engages with employees to gain insights into operational challenges.
Cruz's forward-thinking approach, combined with his relentless pursuit of excellence, reflects his commitment to keeping Globe at the forefront of the telecommunications sector.