In Liliw, Laguna, a town renowned for its slipper-making heritage, Elizabeth Francisco Consebido has turned her vision into a thriving business. After working as an accountant in Saudi Arabia, she returned home with a mission to uplift local artisans struggling during the pandemic.
On October 15, 2021, she launched Elizabeth Fashion Footwear (EFF Footwear Store) with a modest initial investment of P70,000. This included P50,000 for raw materials and P20,000 for essential equipment, including a second-hand sewing machine.
Her business quickly gained momentum, producing over 500 pairs of slippers weekly, sold directly in her store for P80 each and at a wholesale price of P65 to local retailers.
Challenges and Adaptations
Despite early success, Elizabeth faced significant challenges such as low sales and competition from cheaper imported footwear. However, her commitment to her workers and the local community fueled her resolve to adapt.
To expand her market reach, she embraced online selling platforms like Shopee, Lazada, and TikTok, while participating in programs offered by the Department of Trade and Industry (DTI), including the Kapatid Mentor ME and One Town, One Product initiatives.
These opportunities not only enhanced her business acumen but also provided Elizabeth with essential tools for financial management, branding, and strategic planning.
Growth and Recognition
A pivotal upgrade came with the acquisition of a hydraulic pressing machine, which boosted production from 500 to 1,500 pairs weekly. This allowed EFF to accept bulk orders and expand its product line to include doll shoes and sandals.
Elizabeth's dedication has led to notable achievements, including a Silver Award under the Likhang Laguna Quality Standards and participation in the DTI National Trade Fair at SM Megamall.
- Started with four employees, now employs eight local artisans.
- Products showcased in trade fairs and recognized in local media.
Today, EFF Footwear Store stands as a beacon of how a small investment, combined with perseverance and community support, can lead to substantial business success. Elizabeth remains committed to preserving the rich slipper-making tradition of Liliw while empowering her local community.